A bit of backstory

As a child, I developed a fascination for the written word. After devouring the young classics (Harry Potter, Lord of the Rings, Greek mythology), I moved on to the dictionary and thesaurus. I used to have a couple of English dictionaries and thesauruses (thesauri!) on my desk (one of the advantages of having an English teacher for a mother), and I would turn to them whenever my inner procrastinator looked for distractions from boring homework. Which was a lot.

That’s how I ended up studying Linguistics in the UK. I was utterly enthralled by how languages worked (grammar, syntax, etymologies). I was also quite a fervent fan-fiction writer, in a previous life, but that’s a story for another time.

Time passed and I ended up following a slightly different path, abandoning my academic career as a linguist for the uncertain future of a cinephile anthropologist.

Nonetheless, my predilection for writing has never abandoned me, and I’ve used it to occasionally support myself in different capacities.

I translated (Romanian—English, Danish—English), I subtitled and captioned, I wrote copy for film festivals, I proofread, and I even wrote an e-book (look, ma!).

Nowadays, I continue to hone this craft and find new ways to engage and delight readers. As a ‘grown-up’, I edit and write about brands, human experiences, events and, when I get lucky, horses and elves. While the subjects may vary, my work always follows a red thread of empathy and accessibility. At the end of the day, storytelling should be about communicating compassionately and insightfully to your audience.

Some of my projects

Academic Writing

Corporate blog

When finally given the opportunity to start a corporate blog from scratch for HF Productions, I could barely contain myself. Blogging about independent film and festivals was a dream come true for this visual anthropologist. But how to start and how to implement it?

I set up an editorial calendar for our team and had monthly meetings to brainstorm and plan content at least 3 months ahead. I created a blog-post template for the team to follow, based on common practices, and developed an open and collaborative approach to the feedback process. Throughout my copyediting and proofreading, I always made sure to offer concrete explanations for my suggestions and corrections, and to take into consideration the contributors’ intentions. I also conducted SEO-analysis on the posts, using Yoast. Finally, I would publish the posts on WordPress and track engagement.

Besides my editorial duties, I also wrote several posts about film events, documentary education and the state of the film festival industry at the start of the pandemic.


While working with HF Productions, I wrote and edited an e-book entitled Mastering the Film Festival Submission Process—Straight from the Programmers’ Mouth. Based on years of experience working with film festivals (in different capacities), and on research on what the market had to offer, we tried to create a very concise and useful offering for independent filmmakers struggling to navigate the modern festival submission process.

Contents include: technical requirements, how to compile a professional Electronic Press Kit, and how best to navigate the online world of film festivals.

Graphic Design & Mockup ©Alíz Szakács.


Web Content + Copy

When I work on copy—whether that’s website landing pages or marketing materials promoting certain services—I always strive for more than just infomercials. Instead, I practice painting a picture that helps your visitors and potential clients imagine what you can accomplish together.

Wanna chat more about fan-fiction, UX writing, commas, or how I can help you engage with your audience?